This is a good 19:16 worth a storytellers time:
Andrew Stanton: The clues to a great story
These are the notes I took:
- Make me care
- It fundamentally makes a promise. It makes a promise that this story will lead somewhere that is worth your time.
- The audience wants to work for their meal. They just don’t want to know that they’re doing that.
- Your job as a storyteller is that you’re making them work for their meal
- Story is the well-organized absence of information that draws us in
- The unifying theory of 2+2. Don’t give them 4.
- Stories are inevitable but not predictable
- If things stay static, stories die. Because life is never static
- “Drama is anticipation mingled with uncertainty”
- Have you made me want to know what will happen next?
- Have you made me want to know how it will conclude in the long term?
- Have you created honest conflicts?
- Storytelling has guidelines, not hard fast rules
- A strong theme is running through a well-told story
- “Wonder” is the secret sauce. The best stories infuse wonder
- “And that’s the first story lesson I ever learned. Use what you know, draw from it. Doesn’t always mean plot or fact. It means capturing a truth from what you’re experiencing. Expressing values you personally feel deep down in your core.”
Thank you, Andrew!