Andrew Stanton: The clues to a great story

This is a good 19:16 worth a storytellers time:

Andrew Stanton: The clues to a great story

These are the notes I took:

  • Make me care
  • It fundamentally makes a promise. It makes a promise that this story will lead somewhere that is worth your time.
  • The audience wants to work for their meal. They just don’t want to know that they’re doing that.
  • Your job as a storyteller is that you’re making them work for their meal
  • Story is the well-organized absence of information that draws us in
  • The unifying theory of 2+2. Don’t give them 4.
  • Stories are inevitable but not predictable
  • If things stay static, stories die. Because life is never static
  • “Drama is anticipation mingled with uncertainty”
  • Have you made me want to know what will happen next?
  • Have you made me want to know how it will conclude in the long term?
  • Have you created honest conflicts?
  • Storytelling has guidelines, not hard fast rules
  • A strong theme is running through a well-told story
  • “Wonder” is the secret sauce. The best stories infuse wonder
  • “And that’s the first story lesson I ever learned. Use what you know, draw from it. Doesn’t always mean plot or fact. It means capturing a truth from what you’re experiencing. Expressing values you personally feel deep down in your core.”

Thank you, Andrew!

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