I love being romanced. The J. Peterman Co. knows how to sweep me off my feet. I always look through their catalog when it arrives in my mailbox.
Every item in the catalog has a story. As it should be. I opened to the first page and I saw their Philosophy. Oh my, good stuff.
“People want things that are hard to find. Things that have romance, but a factual romance, about them.
I had this proven to me all over again when people actually stopped me in the street (in New York, in Tokyo, in London) to ask me where I got the coat I was wearing.
So many people tried to buy my coat off my back that I started a small company to make them available.
I ran a little ad in The New Yorker and The Wall Street Journal and in a few months sold this wonderful coat in cities all over the country and to celebrities and to a mysterious gentleman in Japan who ordered two thousand of them.
I think the giant corporations should start asking themselves if the things they make are really, I mean really, better than ordinary.
Clearly, people want things that make their lives the way they wish they were.”